A complete Signage and Wayfinding system for The Pulse — a mixed-use destination in Riyadh blending offices, retail, HoReCa and underground parking across several cores, designed as one carrier family from concept to IFC.
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Signage & Wayfinding
The Pulse is a mixed-use destination in Riyadh — office space, retail, HoReCa and underground parking, integrated across several building cores. For an environment this layered, where different audiences share the same fabric, Lucid delivered the complete Signage and Wayfinding system.
The work ran end to end — from concept design through to IFC (Issued For Construction) documentation — built on full 3D modelling and handed over as fabrication-ready STEP files. One coherent carrier family holds the destination together across every function and every core, so that the driver reaching the car park, the shopper on the retail floor and the tenant crossing the office lobby all read the same language of orientation.
Send over your brief, drawings or an early idea. A partner reads it personally and comes back with first thoughts: the scope that makes sense, the risks we see and what we would do first.
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