Signage & WayfindingArchitects of the Way

Concept Samples

The right signage system is never a given. It is the result of deliberate design — not only of the wayfinding logic itself, but also of the physical carriers that communicate it: their form, scale, presence, and relationship with the architecture.

Signs do not guide users on their own. They are the physical carriers of information generated by the wayfinding system: decisions, directions, destination hierarchy, and movement sequences. This is why shaping their form is as important to us as developing the strategy behind the system.

Our work is inherently iterative. For a single project, we often develop several parallel concepts for the sign carriers, testing different proportions, materials, levels of architectural integration, visibility, fabrication complexity, and budget impact. Only by comparing these options can we identify the solution that is truly right for the project — aesthetically coherent, cost-conscious, ergonomic, and effective as an information carrier.

These concept studies, drawn from across our projects, offer a glimpse into that process: from spatial analysis and user behaviour, through information structure, to the design of signs that become a clear, coherent, and integral part of the architectural environment.

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· Across our projects· Concept & design studies

— Concept Samples

This is how our work looks.

Behind every option lies a complex design workflow. We do not stop at form studies or aesthetic directions. In many cases, a sign element is developed as a 3D model in SolidWorks, with the ability to export it as a STEP file, allowing us to assess its geometry, proportions, structure, fixing method, and potential fabrication approach already at the concept stage.

We work with spatial models, visualise them within the architectural context, and test how each sign performs at real scale: from the user's point of view, from different approach directions, at specific viewing distances, and in relation to materials, lighting conditions, and the character of the place.

Each direction is evaluated beyond appearance. We analyse legibility, sign ergonomics, production cost, fabrication complexity, durability, and alignment with the architectural intent of the project. The options are discussed with architects and the client's team, then developed step by step until a clear and informed decision can be made.

This is why the concepts shown here are not random alternatives. They are traces of a real workflow: from 3D modelling, through contextual visualisation and user-focused assessment, to design, cost, and fabrication decisions. Even when a direction does not become the final solution, it adds value to the process — helping define the constraints, reveal the possibilities, and bring the project closer to the right outcome.

— Project Facts

Project facts.

Signage & Wayfinding

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Across our projects

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Concept & design studies

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Tell us about your project.

Send over your brief, drawings or an early idea. A partner reads it personally and comes back with first thoughts: the scope that makes sense, the risks we see and what we would do first.

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